Natural Laundry Detergent



  • It Works

    Natural Laundry Detergent that's tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, our natural laundry detergent gives you great results - even in cold water.

  • We Care

    Our laundry detergent removes 100% of visible tomato sauce and strawberry stains, and our formulas are not toxic to you and are biodegradable.

  • Did You Know?

    Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't have anything to do with getting things clean -- they're only added to detergents to make us think our laundry is brighter and whiter than it really is. Seventh Generation laundry products contain no optical brighteners.

Natural Laundry liquid designed for Standard and HE machines

Laundry Liquid free of dyes & synthetic fragrances

USDA Certified Biobased 97%

Natural Laundry Liquid that supports sustainable palm oil

Liquid Laundry Detergent that is hypoallergenic

Leaping Bunny USDA Certified Biobased Kosher Gluten free
  • Ingredients:

    Aqua (water), sodium lauryl sulfate (plant-derived cleaning agent), laureth-6 (plant-based cleaning agent), sodium citrate (plant-derived water softener), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-derived pH adjuster), boric acid (mineral-derived enzyme stabilizer), protease and amylase (plant-derived enzyme soil removers), glycerin (plant-derived enzyme stabilizer), calcium chloride (mineral enzyme stabilizer), sodium chloride (mineral viscosity modifier), citric acid (plant-derived processing aid and pH adjuster), essential oils and botanical extracts* for scented varieties only (see below for details), methylisothiazolinone and benzisothiazolinone (synthetic preservatives). for Blue Eucalyptus & Lavender*: (lavendula hybrid (lavandin), lavendula angustifolia (lavender), eucalyptus dives, pinus sylvestris (pine)) for Fresh Citrus Breeze***: (barosma betulina leaf/twig extract, gamma-decalactone, 3-hexenol, linalool, citrus aurantium dulcis (orange) peel oil, vanillin) for White Flower & Bergamot Citrus (discontinued)***: (citrus aurantium bergamia (bergamot), citrus aurantium dulcis (orange), citrus aurantium amara (petitgrain bigarade sur fleurs), myristica fragrans (nutmeg)) for Wildflowers & Fresh Citrus (discontinued)**: (prunus amygdalus dulcis (sweet almond) oil, cedrol, citronellol, eugenia caryophyllus (clove) leaf oil, citrus grandis (grapefruit) peel oil, litsea cubeba fruit oil, citrus aurantium dulcis (orange) peel oil, pogostemon cablin (patchouli) oil, citrus nobilis (mandarin orange) peel oil, vanillin, cananga odorata (ylang ylang) flower oil).

    Trace materials are commonly present in cleaning product ingredients.

    *Linalool is a component of these essential oils.

    **d-Limonene is a component of these essential oils.

    ***Linalool and d-Limonene are components of these essential oils.

    Download Material Safety Data Sheets:

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  • Usage & FAQs:

    This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps: SORT- Follow garment care label instructions.PRETREAT- Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.MEASURE- Standard and HE Machines: For medium loads fill natural laundry liquid detergent to Line 1 in cap (1.5oz.) For heavily soiled or larger loads fill cap to Line 3 (2.2oz.)POUR- Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.

    Download Material Safety Data Sheets:

    MSDS English MSDS Espanola MSDS Francaise

  • Packaging:

    This bottle is made from 80% recycled plastic.learn more at

    Download Material Safety Data Sheets:

    MSDS English MSDS Espanola MSDS Francaise

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